Scent Marketing for Banks

Banks or other financial businesses require customers to experience a warm and welcoming environment that helps in improving their trust for the institution. To enhance this relaxed and more positive experience that result in longer customer retention, scent marketing has proven to be a very important aspect.

Waiting in long lines can be frustrating and result in a negative experience for customers. Research shows scented environments have increased levels of customer satisfaction and are are perceived more favorably by clients.