Scent Marketing for Dental Clinics

For many customers places such as dental clinics and medical surgeries can be places associated with fear and pain.

One of the most powerful ways to reduce a patient’s stress levels is to include scent strategy into the experience. A carefully-chosen fragrance can provide a warm and welcoming environment, some scents have been proven to lower levels of cortisol – the stress hormone – and familiar
scents can transport customers back to childhood, holidays and happier times, helping to ease
their nerves.

By connecting with visitors at such an emotional level, you can help reduce the negative feelings commonly associated with dentist or doctor visits.