“THE SMELL OF A STORE PLAYS A CRUCIAL EFFECT WHEN IT COMES TO ENHANCING CONSUMER BEHAVIOR IN TERMS OF EMOTION, EVALUATION, WILLINGNESS TO RETURN TO A STORE AND PURCHASE INTENTION.”
A powerful tool to help retailers increase sales, create a desirable environment and build a brand identity, it is understandable why scent marketing has become one of the most exciting areas of marketing in the retail market.
The in-store shopping experience is such a vital part of the retail journey that scent is now playing as much of a role as layout and lighting and even music. Together they create an immersive experience, deeply connecting the customer to the brand.
From the world’s largest shopping mall – The Dubai Mall – to global retail chains and even boutique designers, iScent has been developing scent marketing strategies that bring customers come closer to brands for more than a decade, turning simple shop customers into lifelong brand advocates.
It is not enough to try and create a rich experience with just scented candles and perfume sprays, these are both expensive and have little effect, while an automated scenting solution makes an impact at a remarkably manageable cost.
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