Since restaurants and bars have banned smoking indoors, customers have become more aware of unpleasant smells that were previously masked by cigarette smoke. Mixed odours of food, body odour and others are one of the most prominent odours that impact the nightlife experience. Now with the introduction of ambient scenting and odour control systems, it has become easier for nightclubs and bars to enhance the overall ambience and break down unwanted malodours.
Agree or not, nightclubs and bars have nothing different to sell to their guests. Traditionally, they used a combination of sounds and lights to enhance the visitors’ experience. However, scents have become a must-have addition to ensure an enriched multisensory experience. Ambient scenting in nightclubs and bars combined with lights and music nurture a memorable experience.
Why use ambient scenting and odour control systems?
Ambient scenting plays a crucial role in differentiating the nightclub or bar as a brand. It helps the brand stand out from the competition which indirectly increases daily footfall and revenue. Furthermore, pleasant fragrances are known to create a positive ambience. In addition, the right fragrance can create a strong impression, establishing an iconic brand identity.
Creates memorable environment
Our sense of smell is directly associated with the brain. It is responsible for evoking emotions and creating memories. Similarly, using the technique of ambient scenting can entice customers and create a memorable environment at nightclubs and bars. For instance, premier clubs use signature fragrances to create a positive association of customers with the brand. Their signature fragrance results in increasing the recall value of the brand and the number of revisits.
Attracts customers
Modern nightclubs and bars have understood the formula of enticing the customers right from the entryway. Upscale brands have started capitalising on the technique of ambient scenting and also deploying odour control systems at the entryway and reception area. This helps in attracting customers, making them walk directly into the nightclub or bar.
Customers stay for longer
A business filled with pleasant fragrances attracts customers to stay longer. Creating an interest of customers to stay at the location further triggers sales and revenue generation. As a result, if a customer sticks around the nightclub or bar’s ambient setting, there are greater chances of brand building and staying ahead in the market.
Eliminates unpleasant odours
Nightclubs and bars are prone to accumulating unpleasant smells. One of the biggest reasons is seafood, curries, smoke and others. Many premier nightclubs and bars use signature fragrances formulated with citrus ingredients that help in masking bad odours. As a result, it becomes easier to neutralize problematic aromas and can help create a balanced environment for customers.
Stimulates emotions
Steering emotions is an art that comes from balancing pleasant fragrances and deploying aroma diffusers at the right points. The technique of ambient scenting can evoke emotions and put the customers in different moods. It can make them alert, calm and happy. For instance, many branded nightclubs and bars use a combination of vanilla and lavender to put customers at ease.
At iScent, our scent manufacturing experts cater to the diverse needs of nightclubs and bars. Our state of the art ambient scenting and odour control systems are effortless to operate. Connect with us today to enhance the customer experience.
