Fragrances have become a strong brand identity. Being a multi-sensory marketing strategy, scents increase a brand’s recall value and attribute it to a specific niche. New-age businesses invest heavily in scent marketing strategies and install aroma machines to convey a brand story to help customers relate to the brand better.
The sense of smell in the present world of marketing has taken a lead. It gives a new dimension to the brand by triggering emotions and memories in customers. This increases brand recognition and customer loyalty. Keeping that in mind, scent marketing experts focus on developing signature scents to increase traffic and sales for the brand.
Every scent tells a brand story
Fragrances are developed to convey a brand story. The sense of smell reaches sub-conscious level of the mind and connects emotionally with the customers. This offers a myriad of benefits to brands such as improving brand identity, brand recognition and increased sales. Apart from this, scent marketing experts also keep in mind the shopping experience of customers. Fragrances increase the customers’ time to stay longer, browse and buy more products.
Tips to create a signature scent
Collaborate with experts
Developing a signature fragrance for a brand is based on science. With customers demanding a deep emotional connection, brands must collaborate with scent marketing experts to develop a specific aroma. While a brand chooses a scent that suits the ambience of their space, collaborating with scent marketing experts makes it a highly sophisticated process that identifies a company’s signature fragrance and customizes it in order to change the perception of the brand.
Understand specific fragrances
Choosing the right scent for a brand can be an arduous task. The process must include keeping in mind the customers’ feelings, emotions and connection with the brand. Scent marketing experts always focus on creating an authentic business environment for customers as well as staff. Each scent has its unique essence and it is imperative to understand specific fragrances before developing a signature scent for a brand.
Customized development and curation
Customized development of signature scents is an essential part of scent marketing. It is based on unique formulations and blends that can only be processed by scent manufacturing experts. They balance the number of chemicals with fragrances to create an ounce of a signature scent. Apart from this, large-scale businesses can get their unique scent developed in bulk quantity which requires deliberate research at the end of scent marketing experts.
Choosing the right aroma machine
Aroma machines play a vital role in making scent marketing a success. Whether it is a sports center, hotel, or any retail showroom, aroma machines are required to diffuse the scent and complete the desired outcome. These machines use cold filtered air that blends with air pressure to diffuse a fragrance and make it pleasant for customers.
If you’re planning to create a signature scent for your brand, iScent can help you get started. Its professional team of scent marketing experts create impeccable customer experiences through impactful scent marketing techniques.
To know more, connect with us today:+971 4 2209137
