Did you know unpleasant odors in the gym can negatively affect customers’ experience? Even though gym owners invest heavily in janitorial and regular sanitization practices, the unpleasant odor still affect the mood of customers. Many advanced gyms and fitness centers have come to understand the need to have air freshener diffusers to neutralize the odors vaporizing around.
In the present day, gyms are no longer considered to be focused on advanced machines and equipment but focus on the overall experience of their clientele. If gyms or fitness centers fail to uplift the mood of the customers then the clientele can quickly move to other competitors present in the market.
This is where scent marketing strategies and effective use of air freshener diffusers come into the picture.
Why is scent important for gyms?
The technique of scent marketing is relatively a new concept but it is widely used across premium gyms. iScent – one of the most popular scent marketing companies in the UAE believes fragrances are an exciting way to attract members and create a pleasant workout environment for them.
Scent marketing helps gyms with the right brand positioning while strengthening their presence in the market. Gyms that use air freshener diffusers strategically are able to create an instant connection and emotion with the customer. On the other hand, enticing aromas at the gym’s reception and inside the workout area can create a healthy environment. As a result, focusing on scent marketing can help increase membership and retention rates at the gym.
Essential oils
To enhance the gym and fitness experience, healthy scents need to be diffused. Air freshener diffusers installed at these centers can ensure that customers are not inhaling bad odor or bacteria present in the air. The aroma of essential oils is customer friendly and can be used in reception areas and spas. The most common essential oils or fragrances used for such areas are lemongrass and peppermint which can refresh customers’ mind.
Air freshener diffusers in saunas
Gyms or fitness centers that have space for a sauna should always use air freshener diffusers. This area is one of the most relaxing areas for customers. Thus, they need to provide a rejuvenating experience to customers. Those in the spa business must have a good quality diffuser to create a pleasant environment for customers.
Aroma therapies for stress management
Aroma therapies are nowadays used by gyms to promote the physical, mental and spiritual health of members. By installing good quality air fresheners, essential oils’ aroma can be controlled effectively to provide relaxation and relief from anxiety. Fragrances like Lavender and Mandarin can be used to promote stress management at fitness centers offering aroma therapies.
Working out in gyms with unpleasant odors, gives not only an unpleasant experience but is unhealthy. Air freshener diffusers used strategically at different locations can subtly uplift the customers’ moods. It gives neutralizing effect that can revolutionize the gym business in the most unexpected manner.
If you’re looking for the best scent marketing company in Dubai or UAE, connect with iScent and transform your gym in the most desired way.
