Fragrances have become a strong brand identity. Being a multi-sensory marketing strategy, scents increase a brand’s recall value and attribute it to a specific niche. New-age businesses invest heavily in scent marketing strategies and install aroma machines to convey a brand story to help customers relate to the brand better. The sense of smell in […]
Tag Archives: Scent your business
21
May
May
Did you know unpleasant odors in the gym can negatively affect customers’ experience? Even though gym owners invest heavily in janitorial and regular sanitization practices, the unpleasant odor still affect the mood of customers. Many advanced gyms and fitness centers have come to understand the need to have air freshener diffusers to neutralize the odors […]
18
May
May
Scent marketing strategies are gaining huge popularity amongst commercial spaces and homes. Considering the growing demand for aroma diffusers, scent marketing companies are evolving the concept of scenting spaces tremendously. With advancements in technology, manufacturers have come up with advanced ambient HVAC scenting diffusers. HVAC scenting diffusers are innovating the air freshening industry as a […]
Uncategorized
Ambient Scenting and Odour control: Enhancing the nightlife experience at nightclubs and bars
16
May
May
Since restaurants and bars have banned smoking indoors, customers have become more aware of unpleasant smells that were previously masked by cigarette smoke. Mixed odours of food, body odour and others are one of the most prominent odours that impact the nightlife experience. Now with the introduction of ambient scenting and odour control systems, it […]
14
May
May
The automotive industry has seen tremendous growth in past years. With more brands introducing new variants in the market, choosing a car has become a tedious task. Whether a customer is looking for a new car or trying to save by purchasing a pre-owned car, automotive showrooms are facing fierce competition in keeping the customer […]
12
May
May
Smell plays a pivotal role in driving the way customers interact and feel the ambiance. A pleasant smell can have a positive impact on the customers’ mood, liking the environment and end up purchasing a product. Similarly, ambient scenting is critical for golf and country clubs. Luring customers with pleasant and rejuvenating fragrances consider spending […]
10
May
May
For ages, fragrance oils are known for their medicinal and healing properties. Because of their low toxicity and pharmacological viability, ancient health practitioners focused on the benefits of plant-based and plant extracted oils to provide medical treatment to people. Furthermore, some natural compounds used in the formulation of aromatic oils were also considered useful for […]
08
May
May
We all have heard it that the happier the employees are, the more successful the company will be. HR managers thrive to create a happy workplace to keep the employees productive and motivated throughout their tenure. However, internal employee branding and HR strategies cannot always be sufficient alone to boost employees’ morale. That’s why offices […]
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How can ambient scenting and odour control systems for hospitals can redefine the healthcare experience?
05
May
May
While entering a hospital, you would want to experience a sense of clean facility as getting struck by the smell of used medical supplies can be discouraging. To improve patients’ experience, scent marketing companies are now emphasising on the use of ambient scent and odour control systems for hospitals. From paediatric to eldercare delivery, healthcare […]
25
Apr
Apr
Retailers are betting on a multitude of viable business marketing strategies. To create the right atmosphere to suit their product portfolio and customers, retailers consider the interior, staff grooming, music, temperature and other elements. However, one thing that has captured the interest of retailers is scent marketing. Scent Marketing involves careful selection of fragrances for […]
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