The automotive industry has seen tremendous growth in past years. With more brands introducing new variants in the market, choosing a car has become a tedious task. Whether a customer is looking for a new car or trying to save by purchasing a pre-owned car, automotive showrooms are facing fierce competition in keeping the customer engaged. Therefore, many players are using scent marketing tactics to enhance customer experience.
Clients don’t buy cars frequently, and on the other hand, those who buy a car frequently are already aware of different brand experiences. Furthermore, amid the cutthroat competition between automotive showrooms, scent marketing poses one of the most vital steps in creating brand differentiation. This enhances the ambient air experience, making customers feel relaxed and refreshed.
Need for scenting in automotive showrooms
Fragrances are associated with a part of the brain that evokes emotions and memories. Scenting marketing experts understand how fragrances can affect human emotion and create memory in their minds.
It is quite viable to understand the perception of newness and luxury when purchasing a car. People visiting an automotive showroom would want to experience the feeling of new foot mats and leather seats of a new car. That’s why showrooms are putting more effort into scent marketing to set a new standard in the automotive industry.
Enhance brand perception
The first impression is extremely important in any retail industry. Similarly, managers of automotive showrooms take care of enhancing the brand image by providing a sense of comfort and luxury through their signature fragrances. It not only improves brand perception in customers’ minds but also enhances the perception of product, quality and comfort.
Scenting marketing experts like iScent – a leading scent manufacturing company in Dubai also lay emphasis on catering to the preferences and desires of specific clients. The idea lies in creating a sensory experience that stays with customers and ultimately makes them brand advocates.
Influences customers’ buying decision
The first experience at an automotive showroom is the permanent association – whether good or bad. It is not wrong to assume that a buyer’s decision is highly influenced by his experience, brand image and memories at the store. This can be augmented by using a perfect scent marketing technique.
In addition, customers buy things based on how it looks and smell. iScent – scent marketing company works on creating an unforgettable impression on customers in the initial stage itself. Right from the entryway to purchasing the vehicle, its signature fragrances are integrated into the customer service to enhance the overall buying experience.
Improves brand strategy
Just like brands use logos to embody their uniqueness, scent marketing presents an olfactory logo to differentiate an automotive showroom from the rest of the market. It connects the brand with customers’ feeling of buying a new car, welcoming a new symbol of luxury. This olfactory association stays forever with the customer. Many premium and branded automotive showrooms use customized and signature fragrances to own an emotional connection.
Planning to get advice on the best fragrances for your automotive showroom? Get in touch with our scent marketing experts to integrate elite signature fragrances for your business.
