The food industry, especially restaurants, are highly competitive. With new businesses entering the market every day, the competition continues to rise. Amid this scenario, restaurants are looking to adopt strategies that can drive traffic and increase sales. Out of this, scent marketing is one of the most critical strategies, focused on installing scent diffuser machines with food aromas in restaurants.
Scent diffuser machines have increasingly become important for restaurants. Currently, the focus for restaurant owners to curate visual and auditory elements to improve brand recognition, are no longer as impactful. Scent, being connected to our olfactory system, creates a food-friendly mood for customers and restaurant owners are now betting on scent marketing strategies and attractive food aromas.
Scent marketing is a strategic tool of marketing. It condenses advertisement into food aroma that helps brands communicate with customers effectively. Since scent and taste buds work together, it can serve a myriad of benefits to restaurants.
Drives more traffic
Every owner wants passersby customers to stop and make a purchase from their restaurants. In that scenario, the taste of the food or restaurant ambience cannot serve any purpose. That’s when food aromas help in leading the customers one step closer to entering the restaurant and making a transaction. For instance, the fragrance of cookies or freshly baked bread can help a bakery attract more customers right from the entryway which can help them drive more traffic.
Eliminates unpleasant odour
A restaurant produces several types of odours including – kitchen, janitorial, ventilation system, etc. The mix of these odours is unpleasant and can make customers lose their interest in spending time at the restaurant. To create a perception of making tasty and delicious food, restaurants must focus on food aromas to neutralise problematic odours and make a pleasing environment for customers.
Add more to sales
The higher the number of sales, the higher is the revenue generation. Food aromas can prove to be a lucrative move for restaurants to stay financially healthy in the market. The smell of fresh food encourages customers to enter and stay in the restaurant longer. This influences their buying decision while benefitting the bottom line of the restaurant.
Promises customer loyalty
The scent is used to create an emotional connection with customers. Restaurants using food aroma techniques for marketing can create an ambience that satisfies the customers’ taste buds, hunger and appetite to revisit. Thus, strategic scent marketing can help produce loyal customers for the brand while locking in the business for a longer run. Apart from this, loyal customers can also help restaurants with word of mouth marketing that further brings in more new customers.
Increases overall revenue
Sense of smell is known to have a greater impact on customers than auditory or visual forms of advertising. By improving brand recognition, customer experience and brand memorability, restaurants can attract a higher footfall of customers. This extends the selling window for restaurants, resulting in higher revenue generation.
Even before our eyes, our nose knows what’s cooking inside the restaurant kitchen. Scent marketing can instantly trigger emotional connections and memories in customers. If you’re looking for the best food aromas for your restaurant, iScent can help you boost sales and increase revenue generation.
To find out more about enticing food aromas, connect with our expert team today!
