Scent marketing strategies are gaining huge popularity amongst commercial spaces and homes. Considering the growing demand for aroma diffusers, scent marketing companies are evolving the concept of scenting spaces tremendously. With advancements in technology, manufacturers have come up with advanced ambient HVAC scenting diffusers. HVAC scenting diffusers are innovating the air freshening industry as a […]
Tag Archives: air fresheners diffusers
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When we go on a vacation, we usually miss the fragrances of the hotel. We always try to recall the pleasant smell that enticed our mood and captivated our minds even after our holiday as long ended. The aromas that luxury hotels have are known as hotel scents. This is one of the oldest yet […]
The word clean doesn’t just mean keeping the surfaces spotless and clutter-free. It is a feeling that people sense as soon as they enter any room or use any product. Promoting the feeling of cleanliness signifies professionalism and conveys to clients a message that you value them. Keeping that in mind, businesses are adopting scent […]
The food industry, especially restaurants, are highly competitive. With new businesses entering the market every day, the competition continues to rise. Amid this scenario, restaurants are looking to adopt strategies that can drive traffic and increase sales. Out of this, scent marketing is one of the most critical strategies, focused on installing scent diffuser machines […]
Smells and fragrances are something that we interact with every second of our lives. But there is a complexity to identifying and thinking about fragrances that go much beyond what people typically imagine. There are some very useful tools that professionals can use to get a head start on understanding the scents we encounter, and […]
Each of us has our own unique sense of smell. This is due to both biological differences and because scents are closely linked to memory and emotion. Although the reaction to smell varies by person and geographic location, some scents are appealing no matter who or where you are. This is why scent marketers, while […]
As new types of marketing develop, there are always companies and industries that are early adopters of a given trend. Certain industries fit perfectly with these forms of marketing, see the value and are able to leverage them to great effect. In the world of scent marketing, hotels are one of these industries. Many hotels […]