Smell plays a pivotal role in driving the way customers interact and feel the ambiance. A pleasant smell can have a positive impact on the customers’ mood, liking the environment and end up purchasing a product. Similarly, ambient scenting is critical for golf and country clubs. Luring customers with pleasant and rejuvenating fragrances consider spending more time in the club and buying the membership for an enhanced experience.
Ambient scenting is one of the most powerful ways to connect with the golf and country clubs’ guests and members. It helps in creating a positive link with the brand, while improving the brand identity. For instance, luxurious fragrance at the entryway or reception area of the club can encourage members or guests to stay inside for longer. This further boost customer loyalty and retention levels.
Sophisticated guest experience
Golf and country clubs blend the ingredients of fragrance with their interiors and lighting. This creates an enriching ambiance for guests and members. Furthermore, undesired scents such as food, alcohol and body odours have the tendency to pull down the prestige of the club. Thus, ensuring a consistent and relevant ambient scenting strategy can result in a truly sophisticated golf experience.
Implementing ambient scenting and odour control systems also inspires members to stay in the club for longer. Members will linger around and make more connections while enjoying relaxing, refreshing and rejuvenating experience.
Emotional impact and memories
The sense of smell is handled by our olfactory bulb which wires the brain in a way that creates a powerful link between scent and memories. On the other hand, our nervous system is trained for ages to detect different scent molecules in the air. This deliberately evokes memories and emotions associated with a particular fragrance. For instance, golf and country clubs thoughtfully choose fragrances that adds to ambient scenting and help the visitors associate with them.
A mix of jasmine, lavender and citrus flowers are widely used across clubs for ambient scenting to remind people of their specific moments spent in the club. When they smell the fragrance of jasmine, lavender or citrus after a long time, it brings back the memories of golf and spending time with other guests.
Customer retention
Ambient scenting is considered one of the best customer retention strategies. People visit golf and country clubs to have a relaxing and rejuvenating experience. Using the technique of ambient scenting, these clubs help in enhancing the overall experience of the guests and members. As a result, it creates a positive brand image on the members and makes them revisit the club more frequently.
Customer retention is one of the most tedious tasks for golf and country clubs. Experts have to create sound marketing and other strategies to retain them. Using the right ambient scenting technique can add much to the brand’s existing strategies. Incorporating scent marketing strategies can influence customer perception, increase their number of visits and enhance customer experience. If you’re also planning to enhance guest experience at golf and country clubs, connect with iScent – the leading scent manufacturing company in Dubai.
