Fragrances have become a strong brand identity. Being a multi-sensory marketing strategy, scents increase a brand’s recall value and attribute it to a specific niche. New-age businesses invest heavily in scent marketing strategies and install aroma machines to convey a brand story to help customers relate to the brand better. The sense of smell in […]
Tag Archives: iscent
08
May
May
We all have heard it that the happier the employees are, the more successful the company will be. HR managers thrive to create a happy workplace to keep the employees productive and motivated throughout their tenure. However, internal employee branding and HR strategies cannot always be sufficient alone to boost employees’ morale. That’s why offices […]
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How can ambient scenting and odour control systems for hospitals can redefine the healthcare experience?
05
May
May
While entering a hospital, you would want to experience a sense of clean facility as getting struck by the smell of used medical supplies can be discouraging. To improve patients’ experience, scent marketing companies are now emphasising on the use of ambient scent and odour control systems for hospitals. From paediatric to eldercare delivery, healthcare […]
28
Apr
Apr
Finding a new home or any commercial space serves as an exciting opportunity for buyers. It is similar to starting a new phase of life – relocating to a new location or setting up an income stream from a new property. To enhance this experience, real estate companies are exploring unique trends including scent marketing. […]
25
Apr
Apr
Retailers are betting on a multitude of viable business marketing strategies. To create the right atmosphere to suit their product portfolio and customers, retailers consider the interior, staff grooming, music, temperature and other elements. However, one thing that has captured the interest of retailers is scent marketing. Scent Marketing involves careful selection of fragrances for […]
22
Apr
Apr
Aromatherapy and the use of scent were ancient remedies for illness. Years ago, the lavender fragrance was used to induce sleep in patients with anxiety. With the change in time, it is now considered a luxury essential oil that promotes wellbeing and spreads aroma air in a space. Many such similar fragrances are considered functional […]
We perceive things through our senses and scent marketing plays a crucial role in triggering emotions through our sense of smell. However, the smell is not indicative of the first impression of the business, if it is not implemented aptly. A scented environment is an experience for customers and visitors that relies on a deliberate […]