We all have heard it that the happier the employees are, the more successful the company will be. HR managers thrive to create a happy workplace to keep the employees productive and motivated throughout their tenure. However, internal employee branding and HR strategies cannot always be sufficient alone to boost employees’ morale. That’s why offices are leveraging the use of scent marketing techniques to create a transformative workplace.
Scent marketing is an effective technique to build a brand image. Apart from that, it has a positive impact on employees’ productivity, morale and behavior.
HR and marketing managers can work together on drawing influential scent marketing strategies to create an engaging and happy workplace culture.
Increases concentration
Offices are prone to developing undesirable odors. Spaces like pantry, washroom, trash area, break zones, etc. can create odors that can affect the workplace ambiance negatively. As a result, it can also make it difficult for employees to concentrate on work while impacting their mood. This requires the installation of aroma machines at the right points that can help eliminate stubborn odors and stale air. The correct use of scent marketing techniques can help enhance employee experience at the workplace.
Improving employee morale
Employees with high morale are always found to be engaged and motivated. Having the right fragrances at the workplace can prove to be a game-changer in improving employee morale. For instance, the fragrance of cherry citrus or lavender can have positive effects on employees’ minds. In addition, workplaces can boost the cognitive function of the workforce through scent marketing techniques that can further enhance memory at work.
Boosting productivity
Some fragrances are known to have a direct impact on alertness and analytical reasoning. For instance – diffusing the fragrance of lemon or citrus can help employees be more alert which can further result in minimized typing errors. In addition, employees exposed to such fragrances also experience less inactivity which helps them accomplish their tasks and meet the deadlines. Scent marketing boosting employee productivity promotes team building and helps the company move forward with new tasks and a productive workforce.
Reducing stress and anxiety levels
Scenting a workplace is known to have significant benefits in enhancing the overall employee experience. Depending upon the type of business, companies can deploy scent marketing techniques and install aroma diffusers with stress reduction properties. Fragrances such as mint, lavender and lemongrass have proven benefits in reducing anxiety in employees and further minimizing their stress levels. Installing scent diffusers at different points in the workplace can promote happiness and a positive work environment.
Improves brand perception
Employees are a company’s asset and they play a crucial role in creating brand perception. Eliminating bad odors and replacing them with pleasant fragrances can prove to be beneficial in a number of ways. Scent marketing techniques used in workplaces can have desirable impact on employees and create a better brand identity among them. This stimulates social activities and helps the company minimize the attrition rate.
The use of scent marketing can be one of the biggest driving factors of a happy workplace. To cultivate a happy work culture, connect with iScent – a leading scent marketing company in Dubai that helps companies focus on improving employee experience while boosting their productivity and performance.
