Scent marketing strategies are gaining huge popularity amongst commercial spaces and homes. Considering the growing demand for aroma diffusers, scent marketing companies are evolving the concept of scenting spaces tremendously. With advancements in technology, manufacturers have come up with advanced ambient HVAC scenting diffusers. HVAC scenting diffusers are innovating the air freshening industry as a […]
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Marketing is a word that can mean many things to many people; maybe you think of seeing an advert on TV, online, or hear about it on your favourite podcast, tasting a free sample, or even getting to touch a new product and see how it works? Marketing at its simplest, utilises at least 3-4 […]
As you browse a shoe shop, touching the leather and enjoying sharp designs and bright colours, you are probably aware that merchandising or traditional in store marketing normally targets consumer’s sense of sight, our love of brightness and lines and symmetry. What you probably don’t think about often is the effect that smells can have […]
Smells and fragrances are something that we interact with every second of our lives. But there is a complexity to identifying and thinking about fragrances that go much beyond what people typically imagine. There are some very useful tools that professionals can use to get a head start on understanding the scents we encounter, and […]
Each of us has our own unique sense of smell. This is due to both biological differences and because scents are closely linked to memory and emotion. Although the reaction to smell varies by person and geographic location, some scents are appealing no matter who or where you are. This is why scent marketers, while […]
As new types of marketing develop, there are always companies and industries that are early adopters of a given trend. Certain industries fit perfectly with these forms of marketing, see the value and are able to leverage them to great effect. In the world of scent marketing, hotels are one of these industries. Many hotels […]